The Pillars of RongDe Holdings
Mr. Cheong Wing Kiat
Founder Advisor
Mr. Cheong Wing Kiat, a distinguished co-founder of RongDe Holdings and currently the Founder Advisor, is motivated by the conviction that value emanates from people and ideas. Renowned globally as a Business Family Strategist, his ability to foster businesses by providing essential infrastructure, funding, and mentorship is second to none. Many of the enterprises he has nurtured have ascended to become regional leaders in the health and functional food sectors.
Founded in August 1990, Business Concept, under the stewardship of Mr. Cheong as Founder and Managing Director, has flourished into a leading business family consultancy. Beyond acting as a family investment holding for equity, property, and passion assets, Business Concept offers invaluable advisory services. These encompass devising family and business strategies, guiding family business successors, and identifying and supervising service providers.
Mr. Cheong Wing Kiat’s vast knowledge and proficiency have elevated him to the status of a respected authority in the realms of family, business, and wealth management. Drawing upon his personal journey as a key member managing a diverse third-generation Chinese family business, he has successfully steered through the multifaceted challenges such businesses face.
Possessing a Bachelor’s Degree in Accountancy from the National University of Singapore and a Master of Science degree in International Marketing from Strathclyde University (UK), Mr. Cheong’s career has spanned an expansive range. From his nascent days as a corporate accountant to his engagements as a venture capitalist and business family strategist, he has garnered a wealth of knowledge. Yet, it was his stint as the “business leader” (1995-2011) of the acclaimed Wen Ken Group, one of Southeast Asia’s top-performing Chinese family businesses, that truly underscored his leadership prowess and strategic finesse.
Through his profound understanding of family business dynamics, Mr. Cheong Wing Kiat has left a lasting imprint on the industry. His talent for identifying opportunities, nurturing potential, and guiding businesses towards enduring success has secured him a prominent position in his field. Mr. Cheong’s insightful contributions and strategic foresight continue to influence RongDe Holdings’ direction, catapulting the organization to new pinnacles under his mentorship.
Mr. Victor Tan
CEO and President
Mr. Victor Tan brings a wealth of experience and leadership to RongDe Holdings, with a proven track record in strategic business planning and sound financial management. An industry veteran with over 15 years of experience across various sectors, Mr. Tan’s career is marked by his exceptional ability to foster collaboration and innovation.
At the heart of his leadership style is a commitment to teamwork and a culture that encourages creative thinking. His ability to nurture a vibrant, collaborative environment is key to the success of RongDe Holdings, bringing together talented professionals and maximizing their potential.
As the CEO and President of RongDe Holdings, Mr. Victor has a clear vision for the future of the company, emphasizing smart, calculated investment strategies that prioritize long-term growth. His adeptness in identifying lucrative opportunities and managing risk ensures the stable growth of RongDe Holdings’ business portfolios.
In addition to his role at RongDe Holdings, Mr. Victor currently holds the esteemed position of Managing Director for MarinEx Pharmaceuticals and Glucoscare International, driving growth and pioneering innovation within these entities. His sharp leadership and progressive outlook have significantly contributed to their sustained success and growth.
Beyond his roles at MarinEx and Glucoscare, Mr. Tan is a shareholder and business mentor for Enchanted Café, Settlers Café, Mosanco, and Maecaro Design. Through his mentorship, he imparts valuable wisdom and skills, enabling these ventures to flourish and reach their zenith.
Moreover, Mr. Tan is a shareholder of the Amber Collection, a prestigious organization that boasts six Guinness World Records for its unique collection of gems and ambers. This affiliation underscores his eclectic interests and dedication to supporting enterprises that aim for distinction.
As a socially conscious leader, Mr. Tan champions ethical business practices and is dedicated to contributing positively to communities. His commitment to social responsibility not only benefits society but also supports long-term profitability and enhances the company’s reputation.
Mr. Victor Tan’s financial acumen, industry knowledge, and strategic planning make him an effective steward of RongDe Holdings, guiding the company towards a prosperous and sustainable future.
Mr. Kenneth Shih
Chief Strategy Officer, Vice President
Kenneth Shih is a seasoned serial entrepreneur with a proven track record across industries such as food and beverage, entertainment, and education. Renowned for his strategic vision and innovative approach, Kenneth has founded multiple successful ventures, including NUNSONGYEE, a Korean dessert café chain in Singapore celebrated for its distinctive branding and customer experience. His ability to identify synergies has led to the creation of interconnected businesses that complement and enhance each other’s impact.
As the founder of Seed Music, Kenneth redefines traditional music education by prioritizing personalized mentorship over rigid curricula, fostering talent and passion in a nurturing environment. His creative pursuits extend to film as CEO of Hong Pictures, where he seamlessly integrates music and storytelling to elevate cinematic experiences. A decorated songwriter and accomplished singer, Kenneth has collaborated with industry icons like Andy Lau, Zhang Jie, and Shin Band, and earned recognition as the runner-up in the 35th TVB International Chinese New Talent Singing Championship.
As Chief Strategy Officer, Kenneth drives the vision and direction of our organization, ensuring we remain agile and forward-thinking in an ever-evolving business landscape. With a sharp focus on developing and executing long-term strategic plans, he identifies growth opportunities and navigates potential challenges to position the company for sustained success. By leveraging his expertise in market analysis and industry research, Kenneth ensures that our strategies are always grounded in data and aligned with emerging trends.
In addition to his role as Chief Strategy Officer, Kenneth serves as Vice President of RongDe Holdings, overseeing key areas of the organization in Victor Tan’s absence. His unique blend of creativity, leadership, and strategic expertise drives innovation and growth, making him an invaluable force within the company.
Senior Management
Mr. Jasper Chan
Chief of Staff
Jasper Chan, a distinguished co-founder of RongDe Holdings, has a foundation in biotechnology and bioinnovation, honed through various leadership roles in sales and corporate development. His entrepreneurial spirit led to the creation of the business development department at MarinEx Pharmaceuticals, significantly improving sales and fostering growth. This collaboration eventually gave rise to RongDe Holdings.
Today, he serves as the Executive Director of MarinEx Pharmaceuticals, GlucosCare International, and Mosanco Singapore. His role extends further into leading research and development efforts in health and pharmaceuticals, cementing his influence across multiple facets of the organization.
As Chief of Staff, Jasper brings his diverse experience and deep understanding of organizational dynamics to ensure the company operates seamlessly. By managing key priorities, facilitating communication across teams, and acting as a liaison between stakeholders, he enables the CEO to focus on high-level objectives. Jasper’s commitment to operational excellence and strategic growth continues to shape RongDe Holdings into a thriving, innovative business conglomerate.
Mr Wang Wei Liang
Chief of Internal Affairs
Wei Liang is a multifaceted talent in Singapore’s entertainment industry, with a career spanning over a decade as a seasoned actor since 2012. His passion for storytelling led him to establish Hong Pictures, a movie production company where he serves as both producer and shareholder. Under his leadership, Hong Pictures is set to make its mark with the release of its first feature film, Baby Hero, in 2025, showcasing Wei Liang’s vision and dedication to bringing impactful stories to life.
Beyond Hong Pictures, Wei Liang co-owns Paperplane Productions, a creative production company that brings innovative concepts to various mediums, and Seed Music, a music school committed to cultivating budding musical talent. These ventures reflect his entrepreneurial spirit and unwavering commitment to advancing the creative arts.
As Chief of Internal Affairs, Wei Liang draws on his extensive experience in collaboration, leadership, and creativity to foster a positive and productive organizational culture. His ability to manage diverse teams and execute complex projects makes him a pivotal figure in driving internal harmony and operational excellence within the company.
Mr Duane Thia
Chief of Public Relations
Duane Thia is a well-known figure in the media and publishing world, bringing decades of experience and expertise to his role as Chief of Public Relations. An alumnus of the prestigious Chartered Institute of Marketing, Duane has cultivated a deep understanding of marketing, media, and publishing, making him an invaluable asset to our organization. Over his illustrious career, he has helmed renowned publications such as Female Magazine, Men’s Health, Torque Magazine, SilverKris, Robb Report, Surface Asia, Dwell Asia, The Pocket Arts Guide, and many more.
Through his journey, Duane has built an extensive network of clients and contacts, many of whom have become trusted business partners and close associates. His ability to foster meaningful connections and craft impactful narratives has been a cornerstone of his success. Passionate, approachable, and brimming with energy, Duane is not only a leader but also the driving force behind the excitement and creativity of our team.
In his role as Chief of Public Relations, Duane combines his vast industry knowledge with his natural talent for storytelling to shape and protect the organization’s public image. From leading strategic campaigns to managing media relations, he ensures our brand remains dynamic, influential, and true to its core values. With his unique blend of charisma and expertise, Duane continues to elevate our organization’s presence, creating lasting impressions with every initiative.
Ms Samantha Chua
Chief Operating Officer
Samantha Chua plays a pivotal role in managing the Food & Beverage division under the Mosanco brand of companies. As Chief Operating Officer, she oversees the operations of Settlers Café and Enchanted Café, ensuring these establishments deliver exceptional customer experiences and uphold the company’s standards of quality and innovation.
Her leadership extends beyond front-facing operations, as she also spearheads backend processes with the support of the Chief of Administration. Samantha’s meticulous approach ensures operational efficiency, streamlines workflows, and fosters a collaborative environment across the teams.
Under Samantha’s guidance, the F&B arm continues to grow as a cornerstone of the Mosanco brand, offering unique and memorable dining experiences while upholding the values of innovation, customer satisfaction, and operational excellence. Her dedication and strategic vision make her an indispensable leader within the organization.
Mr Kinsmen Seow
Chief of Administration & Head of HR
Kinsmen Seow brings a wealth of corporate experience to his role, honed through his tenure with Kao Singapore, a renowned Japanese multinational corporation, where he excelled as a professional educator. His meticulous nature, coupled with a calm and analytical approach, makes him an invaluable leader in both administration and human resource management.
As Chief of Administration, Kinsmen manages essential functions such as business contracts, corporate documentation, and compliance, ensuring that the company’s operations run efficiently and effectively. His attention to detail and strategic mindset provide a solid foundation for the organization’s growth and governance.
In his capacity as Head of HR, Kinsmen focuses on building a motivated and high-performing workforce. He spearheads HR strategies, promotes employee engagement, and fosters a positive workplace culture aligned with the company’s vision and values. His ability to balance administrative precision with a deep understanding of people has been instrumental in driving the organization’s success.
Mr Kingson Tan
Chief Investment Officer (CIO)
As Chief Investment Officer, Kingson Tan plays a pivotal role in shaping the financial and strategic direction of the organization. With a sharp focus on securing funding and identifying investment opportunities, Kingson is dedicated to driving the company’s growth and supporting its ambitious portfolio expansion plans. His expertise in financial planning and investment strategy ensures that the organization remains agile and well-capitalized to pursue new ventures and innovations.
Kingson’s responsibilities extend beyond investments. He is deeply involved in operational planning from a strategic perspective, working closely with key stakeholders to align resources, streamline processes, and implement initiatives that fuel long-term success. His strategic oversight ensures that every investment and operational decision contributes meaningfully to the company’s vision and goals.
With an entrepreneurial mindset and a keen understanding of market dynamics, Kingson’s leadership is instrumental in fostering relationships with investors, partners, and stakeholders. His ability to translate complex financial strategies into actionable business plans underscores his value as a forward-thinking leader committed to the company’s sustained success.
Mr Brandon Goo
Head of Customer Success
Brandon brings creativity and operational expertise to RongDe Holdings as its Chief Customer Success Officer. Before joining the group, he founded Treeants Media, a successful production company, and continues to serve as RongDe’s Production and Media Consultant, shaping branding and visual strategies across its entities.
Brandon’s passion for hospitality began during his early days as a barista, fueling his dream of owning a café. Now, as the leader of Settlers Café, one of RongDe Holdings’ key F&B ventures, he blends his media experience with hands-on F&B knowledge to redefine customer success.
In his CCSO role, Brandon drives customer success improvement programs and develops integrated SOPs and training initiatives for RongDe Holdings. His efforts focus on creating a customer-centric culture, elevating service standards, and delivering lasting value for the company and its customers. Brandon’s dynamic background and dedication continue to enhance RongDe’s success.
Ms Laverne Chea
Head of Product and Marketing Operations
Laverne Chea serves as the Head of Product and Marketing Operations, where she primarily focuses on the strategic development and execution of the company’s product initiatives. Her role ensures that the company’s products are aligned with its overall vision and effectively meet market demands, thereby driving customer satisfaction and revenue growth.
In addition to her product-focused responsibilities, Laverne is actively involved in overseeing the day-to-day marketing operations. She provides strategic guidance to junior marketers and ensures the seamless implementation of marketing campaigns. Her hands-on involvement in marketing operations bridges the gap between product development and market outreach, ensuring consistent and impactful communication of the company’s offerings.
Laverne’s expertise in both product strategy and marketing execution underscores her comprehensive understanding of the industry. Her leadership ensures that the company’s products are not only innovative but also effectively positioned in the market, contributing significantly to the organization’s overall success and growth.
Ms Carmen Tan
Head of Procurement & Vendor Relations
Carmen Tan leads all procurement activities across RongDe Holdings and its affiliated entities, ensuring a seamless supply chain and fostering strong relationships with trusted vendors. In her role, Carmen is instrumental in identifying and negotiating with reliable suppliers, securing the best terms while upholding the company’s standards for quality, cost-effectiveness, and sustainability.
Carmen’s meticulous approach and commitment to excellence drive her ability to manage procurement processes efficiently. She emphasizes building long-term partnerships with vendors, understanding that a robust network of suppliers is key to the group’s continued success and growth. Her collaborative mindset enables her to coordinate with various departments, ensuring that procurement aligns with the overall goals and operational needs of the company.
As Head of Procurement & Vendor Relations, Carmen is dedicated to optimizing sourcing strategies and continuously refining vendor engagement practices, contributing to the steady advancement of RongDe Holdings and its diverse portfolios.
Elwyn Tan
Head of Workplace Experience
Elwyn Tan is the driving force behind RongDe Holdings’ workplace environment, dedicated to fostering spaces that are not only functional but also inspiring and conducive to productivity. With over a decade of experience in interior design, Elwyn combines his expertise in aesthetics and functionality to create workspaces that reflect the company’s dynamic culture and commitment to excellence.
As the Director of Maecaro Design, an interior design firm under the RongDe umbrella, Elwyn has successfully overseen numerous projects, transforming ideas into innovative workplace designs. His meticulous attention to detail ensures that every element, from building layout to maintenance, supports employee well-being and efficiency while aligning with RongDe’s vision.
Elwyn’s role extends beyond design to the holistic management of RongDe’s physical infrastructure. He plays a crucial part in maintaining high workplace standards across the group’s entities, ensuring that every office and facility embodies the values of the organization. By balancing creativity with practicality, Elwyn is instrumental in shaping environments that empower employees and foster a strong sense of belonging within the RongDe family.